Mobile-based research methods are increasingly being recognized as the best way to get timely and cost-effective insights. In Asia, the staggering and continuous growth of mobile penetration, along with the willingness of consumers to experiment with new technologies, provide an unmatched opportunity to extend MR far beyond traditional research.
Building on the continued success for the only global conference series focusing on innovation and mobile marketing research, MRMW features world class speakers, cutting edge discussions and a review of the latest tools and technologies available.
Discover how Unilever uses passive data to unlock the truth that most surveys can’t
Understand how AXA leverages mobile apps to advance engagement and improve consumer insight
Explore AOL's view on mobile video best practices for content, advertising & market research design
Hear from Johnson & Johnson how they use wearables such as Google Glass for consumer research
Be the first to hear how Smart Chairs and Baidu's Smart Bikes can be used for marketing research
Join us in Singapore from March 10-12 and learn from over 20 presentations, case studies and panel discussions. Hear how leading brands such as P&G, Unilever, Blackberry, Singtel, Ericsson, AOL, Johnson & Johnson, Starwood Hotels and many more are integrating mobile marketing research into their business.
What makes MRMW unique?
Conference agenda - carefully designed and based on research with client companies & stakeholders
Single stream, focused and interactive - an event format structured to maximize learning experience
Highly valuable, pitch-free content - every talk is vetted by our producers and MRMW advisory board
Extensive networking opportunities - aimed at providing you with the best environment to expand your business
Highlights from MRMW 2014: