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uSamp sponsors Merlien’s Market Research in the Mobile World Global Conferences

uSamp a leading provider of business insights through mobile and online survey technology, has announced their support as Platinum Sponsor for Merlien’s MRMW Global Conferences

May 28, 2013 - Market Research in the Mobile World (www.mrmw.net) is a leading Global Conference Series focusing exclusively on mobile and online research. Trusted by over 1500 visitors worldwide, MRMW is the premier event bringing you the real trends, new exciting speakers and surprising insight. The event series is held annually in three continents in Asia-Pacific, Europe and North America.

Meeting the challenges of implementing mobile research in 44 countries

The road to mobile audience measurement is laced with ruts and obstacles. With running monthly mobile usage tracking studies in eight countries (Mobilens) as well as its Media Metrix studies in 44 countries, comScore has had to navigate the challenges of recruitment, data collection and management since it began its mobile services in 2004. The hybrid approach using census data has proven to be critical in getting all the moving parts to work together. And now it is re-tooling in hopes of integrating all its audience reporting to include all web-enabled devices in 2013. Below is a video of my talk I did recently at MRMW Asia 2013 in Kuala Lumpur where I shared the learnings of overcoming the common problems with mobile research across the globe.

Civicom sponsors Merlien’s Market Research in the Mobile World Global Conferences

Marketing Research Services global provider Civicom, has re-affirmed their support as Gold Sponsors for Merlien’s MRMW Global Conferences

May 21, 2013 - Market Research in the Mobile World (www.mrmw.net) is a leading Global Conference Series focusing exclusively on mobile marketing research. Trusted by over 1500 visitors worldwide, MRMW is the premier event bringing you the real trends, new exciting speakers and surprising insight. The event series is held annually in three continents in Asia-Pacific, Europe and North America.

Like us on Facebook and stand a chance to win FREE tickets to MRMW North America!

Market Research in the Mobile World is a leading international conference series for the Mobile Marketing Research Industry. Since 2009, MRMW has been held annually in 3 continents - Asia, Europe and North America. The third North American edition of MRMW is coming to Minneapolis on July 16-18 and we are giving you a chance to win free tickets!

Kantar is Re-Affirming its Support for Merlien’s MRMW Global Conferences

The Worldwide Leader in the Mobile Marketing Research - Kantar, has re-affirmed their support as the Title Sponsor for Merlien’s MRMW Global Conferences

Press Release, May 10, 2013 - Market Research in the Mobile World (MRMW) is a leading Global Conference Series focusing exclusively on mobile and online research. Trusted by over 1500 visitors worldwide, MRMW is the original event bringing you the real trends, new exciting speakers and surprising insight. The event series is held annually in three continents in Asia-Pacific, Europe and North America.

Utilising facial coding technology to capture emotions on mobile

At the recent MRMW Asia conference in Kuala Lumpur, I gave a presentation on how Millward Brown is integrating the measurement of emotions using Affectiva’s facial coding technology for TV test advertisements. While this is typically done using a laptop by a consumer at home (CAWI) or at a central location (CAPI), the innovation of using a mobile phone was a breakthrough for us.

Given the high presence of mobile devices in India which are increasingly being used to deliver rich media, the possibilities of bringing this technology alive on mobile is a thrilling challenge. We dealt with the scepticism of screen size but knew the benefits of easy handling, so progressed ahead with the idea.

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