North America
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Top brands and research pioneers to gather in Chicago for MRMW North America

The Chicago event has ended. The 2015 MRMW North America event will be held on May 19-22 in New York. To submit a paper to this conference, please click here.

Market Research in the Mobile World is back in North America for the 12th international conference taking place on May 27-30, 2014 in Chicago. Trusted by over 3000 visitors worldwide, MRMW is the No.1 mobile research event series that brings you world class speakers, business changing case studies and reviews of the latest cutting-edge tools and technologies available - every single event!

You get to rub shoulders with the biggest brands and innovators in the industry, soak up countless tips and new techniques, and enjoy extensive networking opportunities in Chicago.

Find out from Yahoo! why mobile is the most important research and marketing channel
Understand how Facebook & Firefly MB examined how people use social media while shopping
Discover how AOL increases the value of market research through social commerce engines
Hear about the key investment areas for research from our CEO Panel
Discuss with Kao, Liquid Molly and Google executives on their key research challenges

Explore how Smart Fabrics and Smart Glasses are used for generating consumer insight

and much more...

Watch this video to see what attendees had to say about our past event at MRMW Chicago 2014

Networking: Over 12 hours of facilitated networking at MRMW and drinks receptions sponsored by SSI and The Research Club will give you ample time to meet colleagues, prospects and source for new partners.

Pre-conference workshop: Would you like to meet the real needs of clients? This is your chance! Join the MRMW Client challenge workshops and help co-create mobile solutions for top brands wanting to adopt mobile research. Who knows? You may end up with business opportunities!

Post-conference workshop: Want to learn how to implement mobile research from A-Z? In this workshop organized by MMRA, delegates will learn the nuts and bolts of conducting mobile quant and qual research and get the latest updates on privacy regulations from around the world.

What makes this event different?
Beyond meeting friendly mobile innovators and change agents who are at the top of their game, here’s what makes MRMW unique.
Conference agenda is carefully designed based on research with client companies and stakeholders

Client Challenge workshops providing vendors opportunities to co-create solutions for real clients
Single stream, highly focused and interactive - Event format structured to maximize learning experience
Highly valuable, pitch-free content - every presentation is vetted by our producers and advisory members
Extensive networking opportunities - you will make priceless connections and business deals

Conference Agenda | Speaker Panel | Venue & Accommodation | REGISTER NOW!

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  • The MRMW conference has been fantastic! I get to share my ideas with the greatest minds in marketing research!
    Adrian Tan - The Nielsen Company

  • I’ve been to many conferences before, I must say, this is the best one! Great time management, highly engaged audience and perfect event handling!
    Ananda Putri - Adidas

  • The MRMW event has included some truely enlightening speakers. Attending it would certainly be a good investment of time in this diary-pressured world.
    Scott Dodgson - SKOPOS

  • "MRMW has established itself as the premiere gathering of minds in mobile research. The event offered our team a great opportunity to collaborate with the mobile research industry leaders."
    Dan Weber - itracks

  • It was amazing to be at MRMW Europe, I learned a lot and hopefully I’ve made valuable contributions for the event as well.
    Rebecca Braak - KLM

  • The MRMW conference is a source of providing incredible energy, ideas and action in Mobile Market research. Every time I return from MRMW, I'm guaranteed to come back with at least one new idea, one new tool, and one new supplier relationship. The benchmark set by each MRMW conference establishes a high standard for everyone associated with mobile market research.
    Jasmeet Sethi - Ericsson

  • Whether it's cutting edge research methodologies or new technology-enabled insights, MRMW helps you keep pace with the state of the art and, more importantly, connect with those who will be defining the state of the art in the years to come.
    Tico Blumenthal - Medtronic